TBWA today announced two new roles designed to counter high levels of employee turnover within the ad industry and difficulties recruiting creative talent.
Rhonda George-Denniston was named chief learning and development officer, and will be tasked with spearheading the agency’s talent development and retention strategies. Monica Torres was appointed executive director of global recruiting, and will be responsible for directing TBWA’s global recruitment initiatives.
The ad industry continues to deal with workplace shuffling stemming from the pandemic and "Great Resignation," as several agency leaders have reported challenges in finding and securing talent.
TBWA conducted a global study earlier this year that revealed creative talent reports higher levels of burnout and dissatisfaction with their work-life balance than the global average: Only 55% of creatives reported being content with their work-life balance, almost 10% lower than the global benchmark of 64%.