As it seeks sunnier skies coming out of the pandemic, United Airlines has found a new partner. The company has named 72andSunny global creative agency of record, following a review that dates back to February of this year. The move means it is parting ways with incumbent Dentsumcgarrybowen, which participated in the review.
In a statement, the Chicago-based United said it was impressed with the MDC Partners shop’s “thoughtful approach to strategic and creative direction” as well as its ability to collaborate in a way that “builds on United’s rich history.”
“We’ve spent the last year facing down the most disruptive crisis in our history by innovating at a record pace to better serve our customers under extraordinary circumstances – and our approach has set up United Airlines to emerge as the global leader in our industry,” the company said in a statement.
Bajkowski + Partners helped with the review. Dentsumcgarrybowen's Olympics-related marketing for the airline will still roll out in June as planned.