VML names its first North America CEO

VML has appointed Eric Campbell as its first CEO of North America, the WPP agency’s largest region. Campbell has spent more than 25 years at VML, holding titles including president. He will retain his current role as global chief client officer and continue reporting to Jon Cook, global CEO of VML. The new CEO role aims to build on some recent momentum at VML North America, which now makes up more than 40% of the agency’s overall business, Campbell said. The agency has recently notched wins with Grand Marnier, Janssen Pharmaceuticals, Kohl’s, Krispy Kreme, Perrigo and Pizza Hut. In a statement, VML also said its health and commerce businesses are experiencing rapid growth. Read Ad Age’s 2025 predictions stories here Campbell said he will look to grow and better integrate VML’s offerings in areas including customer experience, commerce and creative. Such investment is essential to help solve clients’ “biggest problems,” Campbell said, while adding that North America is uniquely positioned to “drive forward” the aforementioned capabilities. “We have opportunities all over the world, but I do believe this region has the greatest opportunity,” he told Ad Age in an interview. Part of Campbell’s focus will be to introduce new AI capabilities through WPP Open, the holding company’s technology hub, which is backed by annual investments of $318 million. Campbell will also work closely with Mel Edwards, global president at VML, to increase connectivity between the agency’s North America and global offices. “We think it’s important to keep our client business closely connected to our regional business,” he said.

VML names its first North America CEO

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