MRM New York is beefing up its bench with 11 new creative positions, including naming a cultural anthropologist and a head of design and experiences.
The additions at the McCann Worldgroup agency come under the watch of Harsh Kapadia, who was named executive VP, chief creative officer for MRM in February of 2021. Kapadia said he spent months questioning what roadblocks need to be fixed and what gaps need to be filled. In the process, he came up with new roles that are expanding the shop's creative headcount to almost 80.
Kapadia said the new posts are aimed at future-proofing the agency. “It’s about what is our future needs, predicting where we need to be so that we can keep growing from there. That’s been super critical in how we think about this.”