It’s the end of an era at Wieden+Kennedy. Colleen DeCourcy, the celebrated agency’s global chief creative officer and president, is retiring from advertising at the age of 56, and with that, she also signs off from the celebrated independent shop after a nearly decade-long run.
Over the course of her tenure, Wieden+Kennedy continued to break ground creatively and proved as strong as ever since Dan Wieden and the late David Kennedy founded the agency in 1982 in Portland, Oregon. With eight offices around the world, under her watch, it consistently produced iconic work for founding client Nike and brought fame to newcomers including McDonald’s, KFC, Anheuser-Bush, Ford and more.
Read: An extended Q&A with Colleen DeCourcy on where Wieden+Kennedy will go next.
That included cultural masterstrokes such as Nike’s controversial Colin Kaepernick “Dream Crazy” campaign and elegantly crafted “You Can’t Stop Us” pandemic ad. The agency also ruled fast food with inventive work reinventing Colonel Sanders for former client KFC and for its fresh take on celebrity partnerships with McDonald’s. Other major account wins included Airbnb, Facebook and Visa.