Opinion

Having a Better Brand Is Better Than Having a Better Product

Is it actually the best energy drink out there?
By:
September 05, 2014 12:00 PM

Featured Stories

Accounts in Review
TikTok hires Pereira O’Dell to manage global creative
Accounts in Review

The popular video platform hired Pereira O'Dell after a review that started last year.

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By:
Ewan Larkin
TikTok hires Pereira O’Dell to manage global creative
Tech Power List
Introducing Ad Age’s Tech Power List 2025
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Garett Sloane
Introducing Ad Age’s Tech Power List 2025
Food & Beverage
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
Food & Beverage
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Jon Springer
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
Creative Agencies
Inside JB Smoove’s new comedy-focused creative agency
Creative Agencies
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By:
Ewan Larkin
Inside JB Smoove’s new comedy-focused creative agency