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Year in Review

5 ad agency programs making an environmental impact

Agencies including IPG Mediabrands, Omnicom Group, Publicis Groupe, BarkleyOKRP and Serviceplan Group are leading programs to make marketing more sustainable. (airdone/Adobe Stock)
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By:
Lindsay Rittenhouse
November 21, 2024 10:00 AM

Climate change remains a big issue for brands and agencies as they evaluate the carbon footprint of their marketing investments.

Featured Stories

AI
How OpenAI’s new commercial CEO gives hope for closer ties to advertisers
AI

The appointment of Instacart’s Fidji Simo comes days after OpenAI reversed course on a company restructure.

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By:
Asa Hiken
GS
By:
Garett Sloane
How OpenAI’s new commercial CEO gives hope for closer ties to advertisers
Newfronts
NewFronts 2025—key ad tech and AI insights for marketers
Newfronts
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By:
Garett Sloane
NewFronts 2025—key ad tech and AI insights for marketers
Cannes Lions
How US agencies are adjusting Cannes Lions travel plans over re-entry fears
Cannes Lions
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By:
Sabrina Sanchez
How US agencies are adjusting Cannes Lions travel plans over re-entry fears
Upfront and NewFronts
Amazon ad chief talks DSP growth, economic impact on holiday advertising
Upfront and NewFronts
AA
By:
Ad Age Staff
Amazon ad chief talks DSP growth, economic impact on holiday advertising

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See More in Year in Review

2025 advertising and marketing predictions from industry leaders
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