Best Places to Work 2020: Crossmedia
New York-based Crossmedia has been nurturing a sense of trustworthiness since an industry-wide 2016 transparency report caused major rifts in agency-client relationships.
The agency has a stringent seven-point transparency policy and employs consultancy PwC to conduct annual audits to ensure it isn’t benefiting from kickbacks or hidden margins. The results are promising: Crossmedia’s North American revenue increased from an estimated $25.9 million in 2017 to roughly $50.9 million in 2018. The agency is not only employing ethical practices externally but internally as well—part of why it was chosen second best among companies with more than 200 employees in Ad Age Best Places to Work 2020.
In an industry dominated by white men, Crossmedia’s 230 employees in the U.S. are majority female, 42 percent nonwhite and 10 percent LGBTQ. With benefits like flexible working hours, birthdays off, tuition reimbursement, remote employment options and perks that allow employees to create their own roles given a need, the agency boasts an 85 percent retention rate.
It’s not any one benefit that holds them close, employees say, but a certain “feeling” Crossmedia’s culture creates.
“Our company culture is really genuine,” says Kelley Capasso, who has been an account director at Crossmedia for three years. “This might sound a little bit cliché, but it’s a feeling, rather than a beer fridge downstairs or Ping-Pong table or something like that.” With book and running clubs and weekly team lunches, Capasso says “there are bonds and friendships formed here.”
Anthony Stancil, head of talent, says the agency has a “very lengthy” hiring process to ensure new team members “get us and understand us” from the beginning. “We have a lot of interviews, have a lot of conversations,” Stancil says. “It’s very transparent from the get-go. We have a really high retention rate because of that.”
Correction: An earlier version of this story misspelled Crossmedia Head of Talent Anthony Stancil's name.