At Newfangled Studios, connecting with Gen Z means embracing authenticity. The ad agency, based in Needham, Massachusetts, engages Gen Z talent on platforms including TikTok, Instagram and LinkedIn, replacing traditional job descriptions with creative content such as employee takeovers and behind-the-scenes glimpses that highlight its culture.
Newfangled Studios prioritizes equity through partnerships with clients committed to inclusivity in campaign storytelling and actively recruits diverse talent by collaborating with organizations, universities and industry events that serve underrepresented groups.