Brand Marketing

Peter Arnell: Find Value in Results You Cannot Measure

Peter Arnell is the chairman and chief executive of the Arnell Group. | ALSO: Comment on this column in the 'Your Opinion' box below.
PA
By:
Peter Arnell
September 04, 2006 05:00 AM

Featured Stories

TV & Streaming
Donna Speciale is stepping down as TelevisaUnivision’s ad chief and a TikTok exec will fill the role

Donna Speciale will be stepping down as TelevisaUnivision’s president of ad sales and marketing. TikTok's Tim Natividad will fill the role.

PH
By:
Parker Herren
Donna Speciale is stepping down as TelevisaUnivision’s ad chief and a TikTok exec will fill the role
Food & Beverage
How Slice soda is relaunching with an AI-generated retro radio station
JS
By:
Jon Springer
How Slice soda is relaunching with an AI-generated retro radio station
Cannes Lions
How to land your next job at Cannes
LR
By:
Lindsay Rittenhouse
How to land your next job at Cannes
Top 5
The top 5 creative campaigns to know about right now
TN
By:
Tim Nudd
The top 5 creative campaigns to know about right now