As the coronavirus continues its deadly assault across the country, the Association of National Advertisers has put together a group of chief marketing officers to help the marketing community navigate the pandemic.
Called the ANA’s Global CMO Leadership Coalition on COVID-19, the group includes several members of the Global CMO Growth Council, which works with the Cannes Lions International Festival of Creativity. The coalition consists of 20 high-profile brand CMOs including Rick Gomez from Target; Norman De Greve from CVS Health; Deborah Wahl from General Motors; Greg Lyons from PepsiCo; Marcel Marcondes of Anheuser-Busch InBev; and Morgan Flatley from McDonald’s Corp.
Mathilde Delhoume, global brand officer of LVMH; Alison Lewis, chief growth officer of Kimberly-Clark; and George Hammer, chief content officer of IBM are also part of the coalition. The full list of involved executives is available here.