In New York City, it’s illegal for someone to leave their car’s engine on for more than three minutes; one minute if its parked next to a school. The law has been in place since 1972, but many of the busy 8 million New Yorkers might not even know it exists.
New York City Mayor Bill de Blasio and the New York City Department of Environmental Protection has chosen rock star and environmentalist Billy Idol to front a new social and out-of-home public awareness campaign to get people to stop idling their cars, which can aggravate asthma and contributes to an increased risk of cancer and heart disease.
The campaign (a play on Idol’s own name) is called “Billy Never Idles,” and includes billboards, radio and social media ads, exposure on LinkNYC, TaxiTV and placements on City fleet vehicles and a dedicated website.
One video sees Idol urging New Yorkers to turn off their cars, that the singer is also sharing on his social channels. “This city has some of the most hard working, creative and awesome people. Don’t clog our lungs with your car fumes. Billy never idles, so why should you?” Idol says in the video.