Brand Marketing

Bird CEO explains why his electric-scooter startup needed $300 million

A person rides a Bird Rides shared electric scooter on the Embarcadero in San Francisco in April. GPS-enabled scooters and bicycles are spreading across several major U.S. cities, driven by a wave of venture capital into a handful of companies. (David Paul Morris/Bloomberg)
June 28, 2018 06:06 PM

As word spread that an electric scooter rental company called Bird Rides was amassing $300 million from investors just months after its first birthday, one question has plagued onlookers in and outside Silicon Valley: Why?

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