Calvin Klein has a history of being provocative in its advertising. In the '90s, its many racy topless campaigns helped jumpstart the modeling careers of celebrities including Kate Moss; the brand has also been accused of glamorizing drug use and alluding to child pornography. The brand frequently courts controversy in its marketing by pushing homosexuality and sexual fluidity. Compared to such ads, the recent campaign starring supermodel Bella Hadid sharing a kiss with CGI influencer Lil Miquela might seem tame—but consumers weren’t having it on social media, prompting a response from the brand.