Earlier in March, Twitter CEO Jack Dorsey sold his first-ever tweet as a non-fungible token, or NFT, for $2.9 million, with the proceeds going to Give Directly’s Africa Response fund.
Now Denny’s, known for hopping on the latest memes and cultural conversations on Twitter, is taking a page out of Dorsey’s NFT playbook and using its most-popular tweets to piggyback on what has become the latest popular marketing trend in an effort to raise money for charity.
Denny’s, which has a following of nearly 471,000 on Twitter, began selling its tweets as NFTs this morning, starting with its most-retweeted post of all time: “Zoom in on the syrup,” the brand’s addition to a popular meme from 2017 which encouraged followers to “zoom in” on different parts of a photo. The tweet has received 230,000 retweets, 359,000 likes and 4,400 comments. The brand’s Twitter account header photo now has an image of the tweet in a frame, as though on display at a museum.