‘Don’t worry, we’ll march again,’ Guinness says in ad after St. Patrick’s Day parade suspensions

Alcoholic brands are poised to take a major hit as more people stay home and avoid bars during the coronavirus pandemic. But the brand facing the most immediate challenge is Guinness—because it relies heavily on St. Patrick’s Day revelry that has been severely muted as the virus spreads. Chicago and New York are among the major cities that have postponed parades that normally draw thousands of people into city streets and eventually into bars.