DoorDash is the latest brand with a campaign timed for International Women’s Day, with dual efforts that support women-owned businesses and highlight one of women’s basketball’s stars.
The third-party delivery brand is making it easier to search for and find women-owned businesses to order from. And Chiney Ogwumike, forward for the WNBA’s Los Angeles Sparks and an ESPN commentator, stars in DoorDash’s newest national campaign.
A 30-second “In the Zone” TV spot shows Ogwumike on a surreal basketball court surrounded by dishes she calls out, such as tacos al pastor and lobster roll. It then zooms in on a DoorDash delivery person and basketball fans watching the sport on TV at home while dining.
It’s a bit of a rare play in sports-related marketing, as WNBA stars are not often featured in their own in campaigns unrelated to sports products.