Dunkin’s latest campaign suggests people stop in, not for coffee or donuts, but for jobs.
The chain is out with its first-ever national recruitment campaign as its U.S. franchisees look to fill roughly 25,000 jobs ranging from front-counter staff to restaurant management.
The “Dunkin’ Runs on You” campaign—its name is a play on its “America Runs on Dunkin’” slogan—came together during the coronavirus pandemic, which has left millions of Americans out of work as businesses have closed or cut back on staffing. Dunkin’ is also announcing a partnership with Southern New Hampshire University to offer a low-cost online college education to franchisees and their employees.
“Our responsibility now with the huge unemployment rate and those needs is to let people know that there is opportunity out there,” says Drayton Martin, Dunkin’s VP of brand stewardship.
Dunkin’s campaign kicks off as the nation saw early signals of a rebound in the job market.