Eskimo Pie, after admitting in June that its name was “inappropriate,” will soon become Edy’s Pie, Dreyer’s Grand Ice Cream announced.
The name change gives the marketer the chance of a refresh without the word “Eskimo,” which has been called out as a culturally insensitive reference to indigenous people.
The new name carries recognition in the eastern part of the U.S., where Dreyer’s Grand sells ice cream under the Edy’s brand name. But the company’s ice cream products carry the Dreyer’s name in markets west of the Rocky Mountains, and in Texas. The two product lines are named after the company’s founders, Joseph Edy and William Dreyer.
Now, Edy is getting another product named after him.
“The name Edy’s Pie was chosen in honor of one of our company’s founders, candy maker Joseph Edy, as well as a form of tribute to the entrepreneurial origins of this treat,” Elizabell Marquez, head of marketing for Dreyer’s Grand Ice Cream, said in a statement.