Etsy says it is delivering on its promises to boost diversity—both in its marketing and in its workforce. In the fourth quarter of 2020, the majority, or 59%, of the images of people in its ads had brown or black skin tones, the Brooklyn-based brand stated today.
The figure will be included on Etsy’s annual 10-K report, which is expected to be published later this month. When asked for a comparable figure from 2019, a spokeswoman said that 2020 was the first year Etsy began tracking “marketing images in this way. We believe we are at the forefront of tracking and reporting on this statistic,” she said, adding that “it demonstrates the transparency and high standard of accountability that shape our diversity and inclusion commitments.”