Frito-Lay is putting a winter spin on an iconic song to remind people to stock up on snacks for the hundreds of millions of holiday gatherings that will happen before the Super Bowl.
“My Favorite Things” from “The Sound of Music” has been transformed into a Christmas-meets-snacking tune sung by actress Anna Kendrick. The campaign is the biggest effort yet from Frito-Lay North America’s in-house creative team.
The lyrics of the Rodgers and Hammerstein classic were rewritten to include lines about Cheetos, Doritos, Lay’s, Smartfood popcorn, Tostitos, salsa and queso, as well as holiday-season traditions such as gingerbread houses, ugly sweaters and secret Santa.
“It’s a beloved song, so we didn’t want to do something that upset people that love the song,” says Chris Bellinger, VP of creative and digital at Frito-Lay North America, who oversees the PepsiCo Inc. unit’s in-house creative team.