Frito-Lay quietly takes other brands to task for moves such as updating logos and asking the public for donations in a 60-second spot that promotes its own philanthropic efforts.
The spot, called “It’s About People,” was created by Frito-Lay North America’s internal creative team using footage pulled from b-roll and archives.
Backed by music, the ad begins with white text on a black screen that reads “Things are hard right now,” followed by “The world doesn’t need brands to tell us how to think or feel.”
As video footage and additional lines of text appear, Frito-Lay outlines some of the moves it has made, including creating 3,000 new full-time jobs, as well as making donations.