As Americans demand that brands reveal the diversity of their corporate boards amid continuing civil unrest following the death of George Floyd, major retailers are responding with transparency and promises of actionable change. Competitors Gap Inc. and Levi Strauss & Co. are the latest retailers to promise more diversity at corporate levels.
Gap Inc, parent of Gap, Banana Republic, Old Navy, Intermix, Athleta and recently shuttered Hill City, has topped the homepages of its brands’ websites with pledges to double Black and Latinx representation. Meanwhile, Levi Strauss & Co., parent company of Levi’s and Dockers, has published the diversity makeup of its company for the first time in its 167-year history and promises to do better.
Gap Inc. updated the homepages of its brands’ websites with white-lettered declarations set against black backgrounds and links to webpages where each brand outlines its plans. On the websites of Gap and Banana Republic, the declarations take up the majority of the homepage, while Old Navy and Athleta have banners. The commitment is absent from Intermix’s website, but the brand has instead posted a pledge to Instagram.
Gap’s website reads: “Stand United. Together, we will bridge the gap. Black lives matter. This isn’t a moment, it’s a movement. For better. While we know that real action takes time, it has to start now. And, we have work to do. Our Black employees, allies and advocates spoke up. And came together to set real intentions for real action, focused on more representation inside (and outside) our company, making products with purpose, and continuing to include Black voices in all our marketing. Together, we will move forward. As individuals. United to bridge the gap.”