Hear from AB InBev, Buffalo Wild Wings and more at Ad Age Next: Food & Beverage
The U.S. food and beverage industry is in a unique position as millions of people return to routines that include in-person grocery shopping and dining out. While packaged goods makers are eager to hold onto the gains they saw from at-home consumption, bar and restaurant operators await the return of visitors looking for a change from the past year.
Join Ad Age on March 23 to hear from experts who will offer their unique insights on how food and beverage brands, and marketers outside the category, can thrive as they begin to move beyond the pandemic mindset.
Our speakers include Marcus Samuelsson, the chef and restaurateur who has embraced new ways of feeding essential workers and those in need, while providing jobs for restaurant staffers who might otherwise be out of work after thousands of eateries closed due to the pandemic.
Later, we’ll hear from founders at three startups in the direct-to-consumer space who will share how their marketing and other strategies shifted due to the pandemic: Harrison Fugman, co-founder and CEO of The Naked Market; Sean Ro, co-founder of Lunar Hard Seltzer; and William Schumacher, founder and CEO of Uprising.
As alternatives to beer catch on, Lana Buchanan, VP of marketing for Anheuser-Busch InBev’s Beyond Beer division, will discuss the future of such products. AB InBev’s lineup includes a new Travis Scott-backed hard seltzer brand called Cacti. Meanwhile, Buffalo Wild Wings Chief Marketing Officer Rita Patel will share how the chain is reaching out to fans during the return of NCAA March Madness, an event that runs over multiple weeks and gives the sports bar industry a chance to entice diners ready to visit, and those who will still watch from home.
We’ll end the day by looking back and forging ahead with a panel of experts: Jasmine Dadlani, chief strategy officer, McKinney; David Henkes, senior principal, Technomic; and Duane Stanford, editor and publisher of Beverage Digest.