KFC’s newest product, Beyond Fried Chicken, tastes like a chicken nugget. But the more remarkable feat is that it actually looks and feels a bit like chicken.
KFC, like plenty of other fast-food chains, is eager to see how interested consumers are in buying plant-based alternatives to its mainstay products. KFC began working with Beyond Meat in July on the alternative to real chicken nuggets.
A test run of the first version of the nuggets sold out at a single Atlanta restaurant in a matter of hours last summer. Now, after updates to make the nuggets of soy and other ingredients more like the real thing, KFC is about to sell them on a broader scale. Starting Feb. 3, Beyond Fried Chicken will be sold for a few weeks in and around Charlotte, North Carolina, and Nashville, Tennessee.
“This test will be the proof point of should we launch this nationally,” said Andrea Zahumensky, chief marketing officer, KFC U.S.
As ads for those test markets point out, Beyond Fried Chicken has a texture and look that is a bit like a real piece of chicken cut from a bird. Or, in KFC’s wording, as the slogan goes in a commercial, “It’s finger-lickin’ magic.”