Hotels used to lure travelers with loyalty points and pampering treatment. Now, they’re marketing techniques for disinfecting guest rooms.
Hilton Worldwide Holdings Inc. has partnered with the Mayo Clinic and Reckitt Benckiser Group, which makes Lysol and other cleaning products, to introduce a new set of cleaning protocols across the company’s 6,100 hotels.
The program, which is still being finalized, will emphasize disinfection of so-called high-touch areas in rooms, including light switches, television remotes, door handles and thermostats, according to a statement on Monday. Hilton is also touting electrostatic sprayers and ultraviolet lights to sanitize surfaces.
“As we think about how behavior changes during this time, the importance of cleanliness is going to stay with us,” said Phil Cordell, Hilton’s head of new brand development. “The renewed focus on cleaning is not going to go away.”