Brand Marketing

How Malört—a taste bud-killing classic Chicago shot drink—got into the hand sanitizer business

April 06, 2020 10:30 AM

Scores of breweries and distilleries have pledged to make hand sanitizer in addition to beer and booze in response to the shortage of mainstay brands like Purell caused by the coronavirus outbreak. But no alcohol brand got the same kind of reception that Jeppson’s Malört did when it confirmed it also was getting involved in the goodwill effort.

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