McDonald’s is quickly following the success of the Travis Scott meal on its U.S. menu with one featuring the signature order of another popular singer: J Balvin.
The J Balvin meal—a Big Mac (which he gets sans pickles), medium fries with ketchup, and an Oreo McFlurry—will be on the menu Oct. 5 through Nov. 1.
Promoting a meal with the hit Colombian Reggaeton singer gives McDonald’s a fresh way to get people excited about its brand and potentially garner followers of its own from among the millions of J Balvin fans. As McDonald’s notes, the 35-year-old singer has sold more than 35 million records worldwide. The meal quickly generated buzz for McDonald’s before lunchtime: Complex and Hypebeast posted interviews with J Balvin promoting the meal.
There’s even a bit of a customer-acquisition deal at play: The Oreo McFlurry is included for free only for orders placed using an offer on the McDonald’s app.
J Balvin quickly explains the meal in a 30-second spot that is mostly in English with a little bit of Spanish ("Hola, soy J Balvin," and later, "con ketchup") thrown in. The Wieden+Kennedy New York spot debuted on YouTube and is set to make its TV debut during baseball playoff games on Monday. It shows his signature line "¡Lego!" before the "I'm loving it" tagline, much like the Travis Scott spot included "it's lit," one of his signature lines.
On Monday, app users also received a push notification about the J Balvin meal, which arrived (if app users had their phone sound on) with the chain’s signature “ba da ba ba ba” jingle.
J Balvin let his millions of social media followers know about the meal. On Instagram, a post included an image of him eating a fry while wearing what appears to be a gem-studded Big Mac necklace, along with a yellow jacket and red pants, hues that are signature colors for McDonald’s.