Johnson & Johnson will discontinue the Neutrogena Fine Fairness line in Asia and the Middle East amid growing criticism of skin-lightening products, including rival Unilever’s Fair & Lovely brand.
“Conversations over the past few weeks highlighted that the name of our Neutrogena Fine Fairness line may be perceived in an unintended way as it represents fairness as better than your own unique skin tone,” a J&J spokeswoman said in a statement. “Grounded in the belief that healthy skin is beautiful skin, we made the business decisions to no longer sell the Fine Fairness product line.”
J&J said its global Neutrogena portfolio “uses ingredients that help boost skin cell turnover to even out the skin’s natural skin tone and smooth skin’s texture. We also use anti-aging ingredients that help fade the look of dark spots that naturally occur over time with aging and sun exposure. We do not sell products that bleach the skin.”