JPMorgan Chase has named former Bank of America marketing exec Claire Huang as the company's chief marketing officer, Ad Age has learned.
JPMorgan Chase Names Claire Huang CMO
The role is a new one for the company. Ms. Huang will be tasked with overseeing all marketing for the JPMorgan and Chase brands. It's believed that senior marketing execs who work on the JPMorgan and Chase businesses are still in place and will be reporting to Ms. Huang. The company declined to comment.
Ms. Huang comes to JPMorgan Chase from Bank of America, where she had been since 2008 and was most recently the head of international marketing, reporting to global strategy and marketing officer Anne Finucane. It is believed that Ms. Huang would not be replaced at Bank of America, as her duties had been assumed by other executives in the company.
Ms. Huang has some 12 years of experience in the financial field, according to her LinkedIn page, having working at Fidelity Investments and American Express before Bank of America. Before she got into the finance industry, she worked at Haagen-Dasz and Cadbury Schweppes.
JPMorgan Chase is a major ad spender in the U.S. -- the sixth largest. It spent about $2.35 billion last year on advertising, according to Ad Age 's DataCenter. Nearly $653 million of that was spent on measured media, according to Kantar Media. Spending on the Chase brand, about $549 million in 2011, dwarfs that of the JPMorgan Brand, which spent about $99 million.