McDonald’s is devoting its next two weeks of advertising to Thank You Meals, its new push to give free meals to first responders, and its biggest coronavirus pandemic-related marketing move to date, sending a strong signal that COVID-19-related efforts are not slowing down in the restaurant industry.
Thank You Meals will be backed by two national TV commercials, as well as online, email, menu-board and in-app marketing, the world’s largest restaurant chain announced Tuesday. McDonald’s is doing the national giveaways after being inspired by franchisees giving food to first responders and doing other community outreach on their own, McDonald’s USA President Joe Erlinger told reporters on a conference call.
From April 22 to May 5, healthcare workers, firefighters, paramedics and police officers can show their work ID at any McDonald’s in the U.S. and choose a free meal, including items such as an Egg McMuffin, hash browns and a drink for breakfast, or a Double Cheeseburger, fries and a drink for lunch or dinner. Thank You Meals are set to be served in the chain’s Happy Meal boxes, with a thank you note in place of the toy, Erlinger said.