In marketing, sometimes it’s better to be lucky than good—and Christopher Knight Home Burchett outdoor chairs are our most fortunate brand of the week. The chairs, which bear the name of the actor who played Peter Brady on “The Brady Bunch” quickly sold out on Amazon, Target and Overstock.com due to the attention they got as the patio furniture used in Oprah Winfrey's blockbuster interview with Meghan Markle and Prince Harry. More details here.
Burger King, which has so often basked in the marketing limelight, is getting a taste of the low life, after being ridiculed for its gimmicky “Women belong in the kitchen” tweet that was meant to bring attention to a do-good cause of supporting female chefs. But that is not how it was received. The episode holds plenty of social media marketing lessons. For more on that, check this out.
The gloves are officially off in the hard seltzer marketing fight. Mike’s Hard Lemonade Seltzer is out with a new campaign starring Mike Tyson. The ads, from the brand’s new agency WorkInProgress, play off the fact the aging boxer and new hard seltzer share a name. Brand owner Mark Anthony Brands is putting some heavyweight money behind the campaign, investing more than $35 million in media, including buys in March Madness, the Grammys and National Basketball Association games. It comes amid intensifying hard seltzer competition with nearly every alcohol company rushing seltzers to the market. Mark Anthony is no underdog: it also owns White Claw, which is widely credited with starting the hard seltzer craze.