Fast-food and soft-drink marketers may have jumped into native ads sooner, but there's not reason public-health advocates can't have some fun too. The American Heart Association is out today with a tour of comedian Nick Offerman's pizza farm, aiming to demonstrate how natural the food in school lunches really is.
Nat Ives is executive editor at Ad Age, which he joined in 2005 as a reporter on the publishing beat. He previously helped cover the media and ad industries as a news assistant at The New York Times and reported on commercial real estate for Institutional Investor newsletters. He graduated from the Columbia University Graduate School of Journalism in 2001.