Peloton has become so popular during pandemic, it doesn't need marketing

The pandemic has wreaked havoc on many retailers but Peloton isn’t one of them. The fitness brand, popular before COVID-19, is now enjoying the benefit of homebound consumers eager for exercise. Peloton said Wednesday that it has seen such a favorable sales response from word-of-mouth and existing brand awareness that it paused its cancellable advertising in the majority of markets in mid-March.