Quicken Loans launches new Rocket Mortgage logo

Quicken Loans has a new logo for its Rocket Mortage product, and there are no rocket ships involved. The Detroit-based mortgage lender, which debuted its Rocket Mortgage offering three years ago, is refreshing the brand with a more streamlined logo and font. The new look will also roll out to Quicken affiliates Rocket Home, formerly known as In-House Realty, Rocket Loans, and a new product Rocket HQ, which provides credit reports and financial advice to consumers. All companies are under the Rock Holdings umbrella.