T-Mobile is shaking up the industry yet again. The wireless carrier is taking two very popular parts of mobile -- the iPhone and music streaming -- and giving them away for free.
At "Uncarrier 5.0," a loud, lively event in downtown Seattle, the wireless carrier that has ruffled feathers for the past year and a half announced a trio of new offerings. Each is, like the company's previous announcements, an unconventional measure meant to challenge the three larger U.S. carriers.
The first new offering, dubbed "7 Night Stand," allows handset shoppers to "test drive" the iPhone 5 -- they can order online and use the phone for a week, with T-Mobile's unlimited data plan. It is a first step in T-Mobile's imminent campaign to push the strength of the data in its network.
The company unfurled a new tagline for its network, called 'data strong.'