Brand Marketing

Chinese Brands Want to Go Global; Here's Why It's Still So Tough

Huawei has built its brand in foreign markets; many other Chinese brands struggle. (Kiyoshi Ota/Bloomberg)
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By:
Angela Doland
August 31, 2015 12:00 PM

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Madwell’s closure—what marketers can learn about assessing agency financial risk
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There are various ways marketers can evaluate their agency partners’ financial fitness.

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Madwell’s closure—what marketers can learn about assessing agency financial risk
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How Google plans to measure ad campaigns on iPhones
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