Walmart has named Target veteran William White as its new U.S. chief marketing officer, filling a post that’s been vacant since Barbara Messing left in August 2019.
White joined Target in 2013, where he was senior VP of marketing and has been in charge of the retailer’s largest seasonal campaigns and omni-channel efforts, along with key business categories. Before that he was an executive at Coca-Cola Co. for nearly a decade and began his career as a media planner and buyer for Starcom MediaVest Group.
In a memo to employees, Walmart Chief Customer Officer Janey Whiteside, to whom White will report, credited White and his Target team with developing “comprehensive marketing strategies” and executing “plans that worked to drive sales, build brand equity and create a loyal customer following.”