Williams-Sonoma says it will no longer make false “Made in USA” marketing claims. The San Francisco-based home goods retailer, owner of brands including Pottery Barn and West Elm, has settled with the Federal Trade Commission and will pay $1 million as part of the agreement.
The FTC had received a series of complaints in 2018 that Williams-Sonoma was referring to a Pottery Barn-branded mattress as “crafted in America from local and imported materials,” though the item was actually made in China. The retailer corrected the error, but last year, a new complaint arose from watchdog group Truth in Advertising around Williams-Sonoma’s Goldtouch Bakeware, Rejuvenation-branded products and some of its Pottery Barn upholstered furniture.