Wingstop says Christina Clarke is now its chief marketing officer, officially giving her the role she had been filling on an interim basis since early September.
Clarke joined Wingstop as VP of marketing in October 2018. She was elevated to interim CMO on Sept. 4 when Chief Growth and Experience Office Maurice Cooper left the company.
Wingstop’s sales have been strong of late, aided by a new campaign launched in February and the addition of delivery, handled by DoorDash, from an expanding number of locations. Wingstop also has more money to spend on ads. Franchisees began contributing 4 percent of sales to the brand’s national advertising fund at the beginning of 2019, up from 3 percent.
Now, it’s up to Clarke to keep the momentum going at the 25-year-old chicken wing chain. Clarke was a key player in the introduction of the tagline “Where Flavor Gets Its Wings,” which began appearing in ads from Publicis Groupe’s Leo Burnett Chicago in February. That theme is slated to keep running next year and the company plans to nationally advertise delivery in TV commercials in 2020.
“We look forward to continuing to build on our flavor story and equity,” says Clarke, who counts Lemon Pepper and Spicy Korean Q among her favorite Wingstop flavors.