Wubba Lubba Dub Dub! Adult Swim’s zany animated sci-fi series “Rick and Morty,” now heading into its fifth season, has been a cult hit with streamers, bingers and brands. Last year, Pringles brought a “Rick and Morty”-themed spot in the Super Bowl and sold “Pickle Rick”-flavored Pringles. And, in May, Wendy’s created a custom ad with show characters—mad scientist and blue-haired Rick Sanchez and his grandson, Morty Smith. McDonald’s even revived its Szechuan sauce in 2018 because it was mentioned in an episode.
Now, Wrangler is teaming up with the show for a line of “Rick and Morty” clothes. The Wrangler x “Rick and Morty” collab officially launches Nov. 10, ahead of the Adult Swim Festival on the weekend of Nov. 13-14. Images and details of the clothes will appear that day at Wrangler.com. Pricing is currently being finalized.
Holly Wheeler, vice president of global brand marketing at Wrangler, says the idea actually came about because the brand was mentioned organically in the show’s fourth season finale, “Star Mort Rickturn of the Jerri,” a not-so-subtle nod to “Star Wars.” In the episode, Wrangler is shown as sponsoring the NX-5 Planet Remover, which can blow up planets, but cannot destroy Wrangler jeans.