AKQA has appointed Pierre Lipton group creative director. He joins AKQA in San Francisco, where he will oversee creative on the Xbox account. Mr. Lipton brings more than 10 years of creative experience to the agency, having previously worked at BBDO, New York, as senior VP and creative director. While at BBDO, he produced internationally recognized work for HBO's "True Blood" and "Big Love," Daimler Smart Car, The Economist, AT&T and the Special Olympics, earning three One Show Pencils, four Art Directors' cubes, a Gold Cannes Lion, Clios and a Gold Obie. Prior to BBDO NY, Mr. Lipton was an associate creative Ddirector at TBWA/Chiat/Day, where he helped launch the tagline "In An Absolut World," the first new tagline in the vodka brand's 25 year history.
Deutsch, LA, has hired Oracle executive Paul Pedrazzi as its new senior VP-director of digital strategy, a new position at the agency that will be responsible for insights and strategies as they apply to the area of new media and technology. Prior to his career at Oracle, Pedrazzi was senior director-technology strategy for Peoplesoft, Inc. He was also director-strategy and marketing at Groundswell, Inc. and trade practice specialist at Deloitte.
After four years at TAXI, Stefan Wegner and Nathan Monleith have been promoted to co-creative directors and will oversee the Canadian Tire brand. In the past year, the pair have won a host of international awards for TAXI's latest Viagra campaign, including Gold at the One Show, Clios, Canada's only Gold Lion in film at Cannes, and Best in Show for the campaign at the Bessies. Additionally, Jason McCann moves from executive creative director-digital to co-executive creative director of TAXI Toronto. McCann has been at TAXI for six years and has worked across all disciplines including design, advertising and digital.
Sherina Florence and Hunter Simms have joined Tribal DDB, New York, as art director and copywriter, respectively. Florence was most recently at 180 in L.A. and has also worked at Ogilvy & Mather and Definition 6. Simms comes to Tribal from JWT Dubai and has also worked at The National Museum of Patriotism and Breen-Smith Advertising. Additionally, Josh Chambers has joined Tribal DDB as associate engagement planning director and Billy Fowks has joined as director-technology.
Critical Mass announced a number of creative hires in its Toronto and Chicago offices. In Toronto, Clare Meridew joins as group creative director, from her previous role as VP-creative director, interactive at Grey. Adam Jackson joins as creative director, and previously worked with Publicis Modem, R/GA, Euro RSCG and most recently, Victoria's Secret. Alison Garnett comes aboard as creative director from TAXI Canada, where she produced award-winning creative for clients such as MINI, LCBO and Cadillac Fairview. The Chicago office adds four additional creative directors, including Christine Bridger, Todd Donohue, Amy Haiar and Jim Kim. Bridger has built and led creative teams at leading digital agencies including Razorfish and Digitas. Donohue was creative director at iCrossing prior to joining Critical Mass, and Haiar also joins Critical Mass from her previous post as creative director at iCrossing. Kim was previously creative lead at Tribal DDB, where he won numerous awards serving clients such as Lowe's, Gatorade, State Farm, Best Buy, 3Com, and Kraft Foods.
Post-production house Optimus Santa Monica has added Ashley Bartell as producer. Bartell has 10 years of assistant production, studio management, sound and sales experience. Most recently, she was director of operations at Ravenswork Studios, a commercial mixing and recording house in Venice, Calif. She has worked for clients including Kia Motors America (KMA) for David&Goliath; Nestl? Nesquik and Northrop Grumman for McCann Erickson; Toyota for Saatchi & Saatchi; and Toys"R"Us for You&Me.
Toronto-based production company Brown has signed award-winning director Sean Wainsteim. Wainsteim has directed commercials for major brands such as Sony, Budweiser and Nickelodeon, as well as a soon-to-be-released animated short film, "Lost for Words."