Crispin Porter + Bogusky Europe creative director Anders Gustafsson will be joining Goodby, Silverstein & Partners in San Francisco as a creative director in early 2011. Along with 11 years of experience in traditional agency print and broadcast, Gustafsson brings with him digital chops honed at Swedish shop Daddy, which became the Europe office of CP+B. There, he produced a range of work for clients like Scandinavian Airlines, Heinz, Volkswagen, Red Bull, Carlsberg, Telia Sonera and IKEA Stockholm.
Directors Adam Sobocienski and Joe Otting have announced the official launch of their full-service production company, Fiber Films. Fiber will specialize in producing TV commercials and branded entertainment in the form of web films, web series and brand videos. Sobocienski and Otting will also offer post production and development. Otting recently completed a national TV campaign and web series for Sears out of Y & R, Chicago. He is also an accomplished feature-film director. Sobocienski is currently shooting a TV commercial for Zippo Outdoor Lighters in Alberta, Canada, and just directed and edited an integrated campaign for Cub Cadet lawn tractors via Pittsburgh agency Brunner.