Need a condom, stat? Durex and Buzzman launch a new app (and film) to promote SOS, a condom delivery service. Those in need can order their fix between 4 p.m. and 4 a.m., and the condoms will be delivered via a discreet delivery method.

The video shows the prophylactics hidden inside a pizza box, but your partner might wonder why you suddenly have a craving for some pie, so hopefully the service will think up some other ideas. Launched as a test in Dubai, the program plans to expand to other countries -- every new "like" on the brand's Facebook page will determine where there is most interest.

Condoms seem to be a fertile category for creativity these days. Check out, for example, how brand Sir Richard's has waged a rubber war against Help Remedies.

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