What is the Young Creatives Contest?
The Ad Age Young Creatives Contest is a free global competition for the next generation of creative leaders. Entries are open to anyone, anywhere in the world who is 30 years old or under on June 18, 2025.
The prize? The chance to travel to Cannes for the Cannes Lions International Festival of Creativity, running June 16 through 20.
Ad Age has held the Young Creatives Contest for more than 10 years, honoring talent from Mexico, Singapore, the Philippines, India, Portugal, the U.S., Vietnam and beyond.
Who is eligible?
The contest is free and open to students, full-time agency creatives and freelance creatives who are aged 30 or under on June 18, 2025. You can live and work anywhere in the world, but your entry must be in English and you must be 30 or younger on June 18 to qualify.
What’s the brief for the 2025 contest?
This year Ad Age teamed up with consumer insights platform Zappi, leveraging its AI concept development agents to create a new sparkling water, called Cannes Eau on the Go.
Your challenge: Develop one compelling creative execution for this product, just as you would for a real-world client. This could take the form of a billboard, 30-second promo video, print ad or any other form of brand expression.