Nielsen rival Comscore names CFO Jon Carpenter its new CEO

Comscore has named Jon Carpenter, who has been chief financial officer of the company since November, as its new CEO following an internal and external search, the company announced today. The move comes as Comscore seeks to build its place as a currency alternative to dominant player Nielsen in TV, digital and cross-platform measurement. Comscore has been selected as an alternative deal currency for networks including Paramount and Fox nationally, and NBCUniversal and TelevisaUnivision locally. And Horizon Media recently said it would test Comscore as a local currency option as it seeks to do up to 15% of its TV deals using non-Nielsen measurement. But the company also faces growing competition from well-financed competitors such as VideoAmp and iSpot.tv, which also have been named as currency providers by Paramount and NBCUniversal. Subscribe to Ad Age Sign up now for the latest industry news and analysis Click here Carpenter, prior to joining Comscore as CFO, had been CFO at Publishers Clearing House since 2016. He'd previously been in various divisional CFO roles for Nielsen, Sears Holdings and NBCU, after starting his career in General Electric’s financial management program. He succeeds Bill Livek, Comscore's CEO since November 2019. Livek previously announced he would retire from the CEO role but has been increasing his stock holdings in Comscore. The company also announced that Nana Banerjee, who has been a director of Comscore since 2021, has been named non-executive chairman of the board. Brent Rosenthal, who has served as chairman since 2018, will continue as lead director. Banerjee is a former CEO of McGraw-Hill, group president of Verisk Analytics and CEO of Argus Information and Advisory Services. Mary Margaret Curry, who is currently Comscore’s chief accounting officer, will become CFO and treasurer. “Jon’s strong operational focus, strategic acumen, and experience driving both growth and profitability are exactly what we need for Comscore’s next chapter,” said Banerjee in a statement. “In addition to his background in finance, as well as in media and measurement sectors, Jon brings a customer-centric ethos.” “The marketplaces in which we operate are changing rapidly,” Carpenter said in the statement. “But with Comscore’s rich history of delivering measurement solutions, combined with the talent of our team, I am enthusiastic and confident in our ability to deliver the innovative products and solution our customers need.” Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Nielsen rival Comscore names CFO Jon Carpenter its new CEO

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