Comscore has named Jon Carpenter, who has been chief financial officer of the company since November, as its new CEO following an internal and external search, the company announced today.
The move comes as Comscore seeks to build its place as a currency alternative to dominant player Nielsen in TV, digital and cross-platform measurement. Comscore has been selected as an alternative deal currency for networks including Paramount and Fox nationally, and NBCUniversal and TelevisaUnivision locally. And Horizon Media recently said it would test Comscore as a local currency option as it seeks to do up to 15% of its TV deals using non-Nielsen measurement. But the company also faces growing competition from well-financed competitors such as VideoAmp and iSpot.tv, which also have been named as currency providers by Paramount and NBCUniversal.