Interpublic Group of Cos. in 2007 ranked as the world's third-largest agency company. But with revenue of $6.55 billion, it ended the year only slightly ahead of French rival Publicis Groupe ($6.38 billion).
Interpublic Group of Cos. in 2007 ranked as the world's third-largest agency company. But with revenue of $6.55 billion, it ended the year only slightly ahead of French rival Publicis Groupe ($6.38 billion).
Lessons from the closure, including how to assess an agency’s finances.