1 |
Amazon
|
Seattle |
$13,303Estimated advertising and promotion spending |
-1.3%Estimated advertising and promotion spending |
2 |
Comcast Corp. |
Philadelphia |
6,188Estimated marketing and promotion spending |
-8.4Estimated marketing and promotion spending |
3 |
Procter & Gamble Co. |
Cincinnati |
6,144Estimated marketing spending. Year ended June 2024 |
17.9Estimated marketing spending. Year ended June 2024 |
4 |
Walt Disney Co. |
Burbank, California |
4,361Estimated ad spending. Year ended September 2023 |
-13.7Estimated ad spending. Year ended September 2023 |
5 |
Alphabet (Google) |
Mountain View, California |
4,156Estimated advertising and promotion spending |
-5.0Estimated advertising and promotion spending |
6 |
American Express Co. |
New York |
4,061Estimated marketing expenses |
-5.0Estimated marketing expenses |
7 |
Verizon Communications
|
New York |
3,847Ad spending |
8.2Ad spending |
8 |
Capital One Financial Corp.
|
McLean, Virginia |
3,829Estimated marketing expenses. Capital One in February 2024 signed a deal to buy Discover Financial Services |
-0.2Estimated marketing expenses. Capital One in February 2024 signed a deal to buy Discover Financial Services |
9 |
Charter Communications |
Stamford, Connecticut |
3,653Sales and marketing expenses |
1.9Sales and marketing expenses |
10 |
Walmart
|
Bentonville, Arkansas |
3,612Estimated ad spending |
5.9Estimated ad spending |
11 |
JPMorgan Chase & Co.
|
New York |
3,578Estimated marketing expenses |
21.7Estimated marketing expenses |
12 |
L’Oréal
|
Clichy, France |
3,517Estimated advertising and promotion spending |
15.8Estimated advertising and promotion spending |
13 |
General Motors Co.
|
Detroit |
2,911Estimated advertising and promotion spending |
-10.3Estimated advertising and promotion spending |
14 |
Pfizer
|
New York |
2,816Estimated ad spending |
30.7Estimated ad spending |
15 |
LVMH Moët Hennessy Louis Vuitton |
Paris |
2,794Estimated advertising and promotion spending |
1.6Estimated advertising and promotion spending |
16 |
Nestlé |
Vevey, Switzerland |
2,564Estimated advertising and marketing expenses |
17.7Estimated advertising and marketing expenses |
17 |
Deutsche Telekom (T-Mobile US) |
Bonn, Germany |
2,500Ad spending |
8.7Ad spending |
18 |
AT&T |
Dallas |
2,464Estimated ad spending |
4.2Estimated ad spending |
19 |
Expedia Group |
Seattle |
2,411Estimated ad spending |
-9.1Estimated ad spending |
20 |
Paramount Global |
New York |
2,344Estimated ad spending |
7.6Estimated ad spending |
21 |
PepsiCo |
Purchase, New York |
2,167Estimated ad spending |
8.3Estimated ad spending |
22 |
Booking Holdings |
Norwalk, Connecticut |
2,141Estimated marketing expenses |
13.0Estimated marketing expenses |
23 |
McDonald's Corp. |
Chicago |
2,125Estimated U.S. systemwide ad spending including spending from franchisees and company-owned restaurants |
9.0Estimated U.S. systemwide ad spending including spending from franchisees and company-owned restaurants |
24 |
Samsung Electronics Co. |
Suwon, South Korea |
2,096Estimated advertising and sales promotion spending |
-18.4Estimated advertising and sales promotion spending |
25 |
AbbVie |
North Chicago, Illinois |
1,948Estimated ad spending |
9.0Estimated ad spending |
26 |
Unilever |
London |
1,900Estimated marketing spending |
14.2Estimated marketing spending |
27 |
Stellantis |
Lijnden, Netherlands |
1,861Estimated ad spending |
1.3Estimated ad spending |
28 |
Coca-Cola Co. |
Atlanta |
1,812Estimated ad spending |
17.1Estimated ad spending |
29 |
Merck & Co. |
Rahway, New Jersey |
1,695Estimated advertising and promotion spending |
5.6Estimated advertising and promotion spending |
30 |
Bank of America Corp. |
Charlotte, North Carolina |
1,673Estimated marketing expenses |
5.0Estimated marketing expenses |
31 |
Nike |
Beaverton, Oregon |
1,670Estimated advertising and promotion spending excluding estimated cooperative ad spending. Year ended May 2024 |
3.9Estimated advertising and promotion spending excluding estimated cooperative ad spending. Year ended May 2024 |
32 |
Ford Motor Co. |
Dearborn, Michigan |
1,660Estimated ad spending |
13.1Estimated ad spending |
33 |
Warner Bros. Discovery |
New York |
1,646Estimated ad spending (2023) and estimated pro forma ad spending (2022). Discovery on April 8, 2022, changed its name to Warner Bros. Discovery after merging with WarnerMedia, formerly a business segment of AT&T |
-29.6Estimated ad spending (2023) and estimated pro forma ad spending (2022). Discovery on April 8, 2022, changed its name to Warner Bros. Discovery after merging with WarnerMedia, formerly a business segment of AT&T |
34 |
Progressive Corp. |
Mayfield Village, Ohio |
1,600Ad spending |
-21.3Ad spending |
35 |
Toyota Motor Corp. |
Toyota City, Japan |
1,548Estimated ad spending. Year ended March 2024 |
-0.1Estimated ad spending. Year ended March 2024 |
36 |
Diageo |
London |
1,537Estimated marketing expenses. Year ended June 2024 |
-0.2Estimated marketing expenses. Year ended June 2024 |
37 |
Anheuser-Busch InBev |
Leuven, Belgium |
1,468 Estimated advertising and marketing expenses |
4.9Estimated advertising and marketing expenses |
38 |
Target Corp. |
Minneapolis |
1,400Net advertising costs |
-6.7Net advertising costs |
39 |
Intuit |
Mountain View, California |
1,380Estimated ad spending. Year ended July 2023 |
-6.3Estimated ad spending. Year ended July 2023 |
40 |
Yum Brands |
Louisville, Kentucky |
1,321Estimated U.S. systemwide ad spending including spending from franchisees and company-owned restaurants |
5.4Estimated U.S. systemwide ad spending including spending from franchisees and company-owned restaurants |
41 |
Inspire Brands |
Atlanta |
1,313Estimated U.S. systemwide ad spending including spending from franchisees and company-owned restaurants |
3.6Estimated U.S. systemwide ad spending including spending from franchisees and company-owned restaurants |
42 |
U.S. Government |
Washington |
1,236Estimated ad spending |
18.1Estimated ad spending |
43 |
Wayfair |
Boston |
1,220Estimated ad spending |
-3.3Estimated ad spending |
44 |
Macy's |
New York |
1,210Gross advertising and promotional costs |
-4.3Gross advertising and promotional costs |
45 |
Berkshire Hathaway |
Omaha, Nebraska |
1,200Estimated ad spending |
-10.7Estimated ad spending |
46 |
PDD Holdings (Pinduoduo, Temu) |
Dublin |
1,191U.S. measured-media spending from Vivvix, including paid social data from Pathmatics |
2,007.8U.S. measured-media spending from Vivvix, including paid social data from Pathmatics |
47 |
Bristol-Myers Squibb Co. |
Princeton, New Jersey |
1,191Estimated advertising and product promotion expenses |
8.4Estimated advertising and product promotion expenses |
48 |
Flutter Entertainment |
Dublin |
1,184Estimated sales and marketing costs. Owns FanDuel |
-1.4Estimated sales and marketing costs. Owns FanDuel |
49 |
DoorDash |
San Francisco |
1,171Estimated ad spending |
12.1Estimated ad spending |
50 |
Discover Financial Services |
Riverwoods, Illinois |
1,164Marketing and business development expenses. Capital One Financial Corp. in February 2024 signed a deal to buy Discover |
12.5Marketing and business development expenses. Capital One Financial Corp. in February 2024 signed a deal to buy Discover |
Top 50 |
$127.8 billion |
2.6% |