Source: Ad Age Datacenter (Ad Age Agency Report 2022).
Expanded rankings: AdAge.com/agencyreport2022.
About Agency Report: AdAge.com/aboutagencyreport2022.
Agency companies database: AdAge.com/agencyfamilytrees2022.

Asterisk indicates Ad Age Datacenter estimate. Revenue supplied by companies via Ad Age questionnaire, obtained from public documents or estimated by Ad Age. Revenue and rankings for 2021 based on data collected and/or adjusted in 2022. Numbers rounded.

Digital networks:
Including units that report into networks. Rankings exclude media agencies.
Epsilon: Estimated net revenue from digital.
Wunderman Thompson: Network’s estimated net revenue from digital.

Ad agency services networks:
Dentsu: Worldwide revenue is estimated ad agency revenue less cost of sales for Dentsu in Japan

Media agency groups:
Dentsu Group: Including Dentsu International and Dentsu Japan Network media agencies. GroupM: Estimated revenue less pass-through costs.

Media agency networks:
Rankings exclude some specialty media agencies.

CRM/direct marketing:
Customer relationship management/direct marketing.
 

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