Source: Ad Age Datacenter (Ad Age Agency Report 2022).
Expanded rankings: AdAge.com/agencyreport2022.
About Agency Report: AdAge.com/aboutagencyreport2022.
Agency companies database: AdAge.com/agencyfamilytrees2022.

Revenue supplied by companies via Ad Age questionnaire, obtained from public documents or estimated by Ad Age. Revenue and rankings for 2021 based on data collected and/or adjusted in 2022. Numbers rounded.

U.S. agency growth by discipline:
Source: Ad Age Datacenter (Ad Age Agency Report 2022).
1. Disciplines may overlap. For example, a health care agency may generate a portion of its revenue from customer relationship management/direct marketing, or a public relations agency may generate a portion or all of its revenue from health care marketing.
2. Digital work for all networks and agencies in report, including ad, CRM/direct marketing, digital, experiential/event marketing, health care, media, promotion and PR agencies.
3. U.S. revenue for all agencies in Ad Age Agency Report 2022.
4. Excluding some specialty media agencies.
5. Including experiential/event marketing revenue, which grew 8.7% in 2021.

Agency growth over time:
Source: Ad Age Agency Reports. Increase of 13.5% in 2021 is based on agencies in Ad Age Agency Report 2022.

Organic growth by agency company:
Source: Companies. Organic growth is growth excluding acquisitions, divestitures and effects of exchange rates. Organic growth for WPP, Publicis, Interpublic and Dentsu based on net revenue or figure similar to net revenue. Organic growth for Omnicom based on revenue. Numbers rounded. Dentsu 2020 U.S. figure is for Americas region; Dentsu publicly disclosed 2020 U.S. organic growth was between -10% and -20%. 2022 forecast: Company guidance from February 2022 earnings calls. Omnicom in April 2022 raised 2022 guidance to 6%-6.5%. Two-year compound change calculated by Ad Age Datacenter as ((1 + organic growth for 2021 vs. 2020) x (1 + organic growth for 2020 vs. 2019)) -1.

Digital share over time:
Source: Ad Age Agency Reports. Increasing percentages partly reflect that Ad Age Agency Report over time expanded to include more digital-focused firms, such as major digital-centric consultancies. On a pro forma basis, digital’s share was 64.2% in 2021 vs. 57.0% in 2020.
 

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